Art Without Barriers: 

A Campaign Design to promote Visitation to the Ottawa Art Gallery

This campaign was designed to increase visitation at the Ottawa Art Gallery by promoting its free daily admission. I developed an integrated marketing suite centred around the tagline “Experience art like never before, free admission every day” to raise awareness and position the gallery as an accessible cultural destination. The complete package included promotional posters for citywide distribution, an Instagram carousel for social media engagement, sticker designs for community activation, flag designs for exterior visibility, and wayfinding signage to enhance visitor navigation. Each deliverable maintained a cohesive visual identity that emphasized accessibility and removed barriers to entry, reflecting the gallery’s commitment to welcoming all community members. The project was completed using Adobe Illustrator and Adobe Photoshop.