Crafting Movement:

This advertisement was designed to drive product awareness and sales for Tooth and Nail Brewing Co at LCBO locations across Ontario. Building on the beer can label designs I created for the brewery, I developed an animated advertisement showcasing the illustrative packaging and encouraging consumers to purchase these locally-crafted beers. Using Adobe After Effects, I crafted dynamic motion graphics with engaging transitions that bring the static labels to life while maintaining the authentic, locally-focused brand identity. The advertisement emphasizes the craftsmanship and local pride behind each brew, transforming packaging design into compelling marketing content that drives customers from screen to store.

This advertisement was completed as an academic project and is not affiliated with Tooth and Nail Brewing Co.